Mohawk becomes a Google Partner

Mohawk-GoogleCalhoun, Ga.-based Mohawk is the first U.S. manufacturer as well as the first company in the flooring industry to become a Google Partner — a certification of excellence in digital marketing.

Google Partners are said to be considered trusted online experts who are qualified and certified to manage the online marketing of other businesses. Mohawk already provides a comprehensive and successful suite of digital marketing tools to its retailers, the company says.

This certification enhances those services, it adds.

The heart of Mohawk’s digital efforts is the Mohawk Lead Center, a CRM system that allows retailers to capture highly qualified leads, follow up and remarket.

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