Lumber Liquidators announces name change

Charles Tyson

Richmond, Va.-based Lumber Liquidators has officially changed its name to LL Flooring and named Charles Tyson president and c.e.o.

The name change has come after the Lumber Liquidators stocks slipped earlier this year, prompting financial analysts to suggest the company would benefit from a rebrand in the wake of the 2015 television news story about heightened formaldehyde levels in its laminate imports from China.

In April, as a result of reduced demand and the changes in operating models due to Covid-19, it temporarily furloughed a number of store associates and reduced operating hours in its distribution centres, the company says.

As demand returned through the quarter, it recalled associates, and as of late June, had invited all furloughed employees back to work and had returned to normal operations in its distribution centres.

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