Flooring TV ad takes on big-box retailers


Ad campaign can be viewed on YouTube, and below.

Carpet One Floor and Home, a cooperative of floor covering retailers throughout the U.S. and Canada headquartered in Manchester, N.H., has recently launched a new advertising campaign directly attacking big-box retailers.

While some might consider this a bold strategy, Carpet One sees this as a win for smaller home improvement retailers trying to compete with Home Depot and Lowe’s.

Through the new campaign, Carpet One is said to be actively trying to educate consumers about the benefits of shopping for a new floor at one of their members’ stores.

Many consumers are unfamiliar with how stressful and involved the flooring process is, and think they can either do it themselves or go to a big-box store to pick out the material.

Through its ads, Carpet One is promoting the ease, discounts, and guided personal assistance that consumers would get when they shop at one of its outlets. The first TV spot can be viewed below.

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