When more is not better: adhesive crosslinking

FOCUS ON TECHNOLOGY WHAT HIGH SCHOOL ESSAY would be complete without first citing a definition of the topic at hand? “Fishing: to understand the art of fishing, we first need to define, ‘what is a fish?’” However, high school or no, sometimes a definition is warranted — particularly when the topic is not obviously clear. […]

Do customers crave respect?

Mega-vendors treat you — and your customers — as expendable commodities MANY YEARS AGO, I worked with a publisher that always confused anecdote with antidote. “Let me give you an amusing antidote,” he would say. I never said it out loud, but I always agreed. Any anecdote that ends up being an antidote is amusing […]

The new age of training and development

I THINK WE HAVE ALL HEARD the statement “it’s a new world” enough that it’s tiring. By Lee Senter The subject of “the new world” certainly stimulates conversation and there are always lots of responses, but exactly what is new out there? What are we going to experience? How will things be different? The reality […]

The forgotten marketing metric: RESULTS

It was one of the few warm, early spring days in April. I was coasting back into the neighbourhood after a ride on the local bike trail, while such things were still open during the pandemic. Three of the little, neighbourhood girls were playing outside in the sun. The oldest saw me, stood up and […]

Business planning — BLINDFOLDED

Who can see the post-pandemic future? Coverings’ CFCRA columnist Lee Senter in this issue notes the fact that it’s odd trying to write a column six or eight weeks out from the time it hits the street. I’d like to say you get accustomed to it, but after writing for magazines for over 40 years, you don’t. […]

RU MARKETING or missing the MARK?

Target critical 18-39ers with education — not price THE JURY IS IN. NOTHING MATTERS BUT PRICE. RIGHT? Not so fast …. If you talk to today’s emerging generational markets, you will find, just as with young people through the ages, that much matters more than money. It’s just that you can’t act on your dreams […]

SAFETY-essayer

HAVE THE BEST INTERESTS OF REAL PEOPLE BEEN HIJACKED? WELL, IT FINALLY HAPPENED. Not to me, but my son-in-law’s brother, who has been an expert stone- and solid-surface tile and countertop installer for nearly 20 years. The stone saw slipped, he grabbed and came up with the hurty bits. It happens. Typically in these situations there is […]

Technology under pressure

So is technology a boomer or a bust? Homeowners are lining up at the big-box stores to take advantage of the latest flooring sales. In a few weeks, some percentage of those once-enthusiastic redecorators will be lining up again — this time to abashedly ask a professional to help them recover. THE WORD “AMATEUR” may […]

Training train never stops

Installers need constant education to do jobs right THE FIVE Ws HAVE NEVER SEEMED MORE URGENT when it comes to being trained on floor coverings. Why do we train? Who gets training? When do we train? Where do we train? What products should we train on? There is so much to learn, but luckily there […]

Reality in 2019: Recreational cannabis

HARD TO MEASURE, IMPOSSIBLE TO IGNORE NOW THAT RECREATIONAL CANNABIS has been legal in Canada since October, employers and safety experts have been taking stock of its effect on personnel at business establishments. Not a problem? Think again. According to Statistics Canada, the number of new cannabis users is increasing. During the first quarter of […]