Manufacturers latest industry segment to get involved

One of the long- term goals of our association is to be a voice for our industry.

We would love to have government, industry, architects and specifiers trust us to be a resource for information on flooring products, how to install these same products and of course how to maintain them.

Lee Senter, CFCRA acting president

This goal cannot be achieved without the flooring manufacturers’ participation.

It looks like we are succeeding in this respect.

On May 12 the CFCRA had a sold-out mill tour at Kraus Flooring in Waterloo, Ont. The attending members had a wonderful time. Kraus was very accommodating and provided details and selling points of their products that many attendees were not aware of. We want to thank Kraus so much for their tour and hospitality. We hope to do this tour again for those who could not attend. There is no substitute for seeing the marvel of carpet and fiber manufacturing in person.

One of the world’s largest hard-surface flooring and the world’s largest carpet manufacturer, Shaw Industries, is introducing its Shaw Total Care program in Canada through the CFCRA. The program will revolve around certifying our cleaning members in the maintenance of their carpet and hard-surface flooring products. This is part of the Shaw Total Life Flooring program, which will include focus on the Shaw “purchase to repurpose” theme in flooring care.

This program is not just for the cleaners. There is a focus in this program for our retailers and distributors. Shaw’s goal with this program is to have it presented to builders and property managers. This will be a great tool for all our members to use for informational and promotional purposes with their clients. The first classes will be held in Greater Toronto with an afternoon class July 11 and a morning class on July 12. Please contact Sharon at the CFCRA for a registration form. This is exclusive to CFCRA members. Classes in Montreal and Ottawa are going to be held in September.

The CFCRA and Godfrey Hirst Canada are co-hosting two Natural Fiber Installers Certification (NFIC) events in early July 12-14 in Mississauga, Ont., at the Ardex facility. The organization is run by P.J. Arthur. P.J is an absolute guru on installing woven carpets and tufted carpets. There will be a sales class on July 12, and the installer’s certification class on the 13th and 14th. CFCRA members will be offered an exclusive, buy one, get one free, for both classes. If you have installers installing woven carpets this class is a must. There will be lots of hands-on practice in this class.

The CFCRA was due to hold classes and a mill tour at Beaulieu Canada’s mill in Val Acton, Que., on the first week of June. Unfortunately, we have had to reschedule the tour and classes to September due to the extensive flooding in the area. Our members are extra busy there, restoring houses back to a pre-loss condition. Beaulieu is a leader in Canada in the supply of carpet and hard surface flooring and in training and writing specifications for hard surface flooring. I would encourage everyone to make an effort to attend, it should be a special event.

By the time you have read this article our annual general meeting will have been held and our board of directors and executive will be confirmed. It should be a very interesting year ahead of us as we continue to try and raise the bar of our industry. Our focus will be on product knowledge and improving installation skills. If any of our readers are interested in assisting with our board of directors or education events, please do not hesitate to call our executive director, Sharon Fenton, at 905- 822-2280 or email her at sfenton@cfcra.ca.

One last word to thank Kerry Knudsen, the editor and publisher of this magazine. He truly is an interesting man with a very clear view of this industry. I had a chance to have lunch with Kerry and Jim Kups from Novalis International and I can tell you Kerry is a star, especially with knowing how to treat women. I will leave that to everyone’s imagination.

The Canadian Flooring Cleaning and Restoration Association (CFCRA) was preceded by the Flooring Institute of Ontario (FIO), a not-for-profit organization which proudly served the needs of flooring industry professionals in Ontario since 1962.

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