Flooring technology improves home air quality

Pure Genius flooring, a light-activated, air-purifying agent made of titanium dioxide, is integrated into the Titanium floor finish from Lauzon.

The product improves the home’s air quality through its nanoparticles that decompose the toxic contaminants generated through air movement in the room and then converts them into harmless water and carbon dioxide molecules.

The finish is built into all of the company’s Designer and Ambiance Collection flooring series (except Homestead and Urban Loft series), as well as all square edges and Herringbone floorings.

It is also offered as an option on the rest of Ambiance collection hardwood floors.

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