Education for retailers

Take advantage of product knowledge classes

THE PARAMOUNT AREA OF CONCERN for the CFCRA continues to be the education of flooring professionals. We want to offer something for all the various departments of flooring companies — salespeople, installers and maintenance personnel.

The association also wants to be a resource to our industry in providing information. So, in April we will start our “Ask the Expert” section of the CFCRA website where it will be available to all our members and the public. If we do not immediately have the answer to your question, then we will use our extensive resources to get one for you.

Lee Senter, CFCRA acting president

Our “experts” are leading members of our industry — manufacturer representatives, installation experts, sales people, cleaning professionals, industry instructors and flooring inspectors. If you are interested in becoming one of our go-to experts, please contact Sharon Fenton at our office (


The association, in partnership with some of our members, will offer carpet mill tours in May and June. Both of these mill tours are being sponsored by the manufacturers and are not being held for a profit.

On May 12 Kraus and the CFCRA are having a mill tour of their facility in Waterloo, Ont. This is an excellent opportunity to see how fibre, carpets and samples are made. If you have not seen carpet being made before, this is a great opportunity to be able to understand what the process is and what the various factors are in determining performance.

On June 6 Beaulieu Canada is teaming up with the French side of the association, ACCP-NR, and are having a tour of their carpet manufacturing facility in Acton Vale, Que. Beaulieu is leading edge on many different aspects of the flooring industry’s new products and I am very excited to see what they are going to show us. The team at Beaulieu Canada’s Acton Vale facility are not only excellent at manufacturing, but are also leaders in the sales and marketing division of this huge multi-national corporation. Hopefully we get to see why.

May 16 in Toronto, hardwood expert Drew Kern will be sharing his knowledge on hardwood sales, products and characteristics. Drew is familiar with all aspects of the hardwood industry from manufacturing to sales to inspections.


The CFCRA has recently held some classes for the floor and carpet cleaning industries on the subject of low moisture and dry cleaning. Ray from Brolan Sales held a class on dry powder cleaning floors and carpets with their green cleaning products. Yes, the terms of green cleaning and dry cleaning mentioned in the same sentence. Some of the class attendees were from the who’s who of the industry and everyone said they had some great take-aways from the presentations.

Low moisture cleaning was also addressed in a separate seminar by yours truly. We had a great turn out from people all over Ontario and we looked at textiles under 120x microscopes to see the intricacies of the yarns we are cleaning. We looked at the new generation of low moisture cleaning tools and discussed the importance of choosing the right chemistries for the right situations. We will be holding these same seminars in Ottawa and Montreal very soon.

The CFCRA will continue to move forward with free education for our members by offering free concrete moisture and wood moisture testing technique seminars. During this training, we also review the latest sealers and patches for mitigating moisture. If this is of interest, please contact to see how you can receive this valuable training at no charge.

The Canadian Flooring Cleaning and Restoration Association (CFCRA) was preceded by the Flooring Institute of Ontario (FIO), a not-for-profit organization which proudly served the needs of flooring industry professionals in Ontario since 1962.

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