Dealership delight

Crossing a high-end finish line

BACK IN 2016, PORSCHE CARS CANADA, along with the Lauzon Group dealership network, broke ground to extend its automotive list of retail locations with the addition of Porsche Centre

Rive-Sud in Montreal’s South Shore. The four-level facility spans 100,000 square feet that includes interior parking, a 17-car showroom, 15 service bays, a café lounge, gym, reception area and meeting rooms.

Due to earlier delays in the construction of the dealership, the contractors worked within a restricted timeline to complete the project on time for the scheduled grand opening in October 2017. “The parcel of land was very tight,” according to Claude Pigeon, the project architect based in Montreal, Que. “So, we had to make a proposal to the city that we also made to Porsche, and the construction was allowed.”

The small property footprint meant that Pigeon had to take his design underground. “That is why we built a two storey basement — to make more space because there was no space on the side.” The deep basement made building the foundation more complicated and also led to managing some water during the dig.

Designing the Rive-Sud project also fell to Jasmine Forget, an interior designer and principal of Intemporel Design in Lorraine, Que., who has been creating automobile dealerships for over 20 years. “Any automotive dealership comes with a corporate image,” says Forget. “We have to make sure we apply the image according to what is requested,” but adds that some of the interiors allow for more design leeway.

Having worked with the Lauzon Group and Porsche since 2000, Forget came into the project knowing that high-end cars require interior materials that provide high-end finishes. White, matte porcelain tiles were used throughout the spaces on both floors and walls. For the events room — with a kitchen where chefs occasionally help to entertain guests — Dekton countertops were chosen, while the building elevator has dense, decorative white panels from Abet Laminati. In addition, notes Forget, Mapei tile and stone products were used on the floors throughout the dealership and on the walls in the washrooms.

To complete the construction, Les Carrelages Serco of Laval, Que., was contracted to put the finishing touches on the floors and walls, including the installation of large format tiles in the drive-through for cars coming in for repairs. According to company president Serge Tremblay, the most challenging aspect of this project was trying to meet the restrictive deadline while working in high humidity conditions in the dealership’s workshop.

A waterproofing and vapour-pressure-equalizing underlayment membrane was very effective in combating the moisture and humidity coming off the concrete floor and creating a smooth and level surface to install floor tiles, he explained.

On October 12, 2017 Porsche Rive-Sud held its grand opening launch party for Porsche owners and enthusiasts, who are now enjoying their new dealership. In 2018, the Concord, Ont.-based Terrazzo Tile & Marble Association of Canada presented the Rive-Sud project its Project of the Year award.

The finished Then-and-Now project is featured on each issue’s cover. Please submit project suggestions to

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