E-letter: Pets and marketing

I often catch myself shaking my head at what we seem to be willing to accept from our celebrities and politicians. Essentially, I am talking about people that make their living by pretending they are something they are not. Year after year, we pay a king’s ransom to people that are nothing more than minstrels, […]

E-letter: Splitting in two

There are some interesting observations to be made around the Yellow Sea, all of a sudden. Taking North Korea first, it appears as if Kim Jong Un may actually agree to defuse tensions. Irrespective, I have never understood what he is. Possibly, in addition to using his friends and family for mortar practice and dog […]

E-letter: Plain English

Well, our redoubtable prime minister has made it into the world headlines once more, this time for man-‘splainin’ to a woman why she should say peoplekind instead of mankind. Peoplekind is neither in the dictionary nor the social lexicon, so we are left wondering what he meant, especially after a certain amount of backlash sent […]

E-letter: Resolution 2018 is in our hands

RESOLVED: That the future of the floor-covering industry in North America is entirely in the hands of the secondary floor-covering industry in North America.   Well, there it is, 2018, stretching out in front of us like some kind of latter-day Dominion Lands Act for us to claim, develop, sell off, build, plant or do […]

E-letter: A Christmas story

Winter has drifted its sheet of sleep over Canada. The first day of winter, they say, is Dec. 21. That is also my wedding anniversary day. It saves on memory stress. Winter is a time for story-telling, and I have one in mind as a departure from some of our more contemporary topic areas. So […]

E-letter: Design enhancers

Since the advent of desktop computers, the A&D community has been chasing the dream of how best to share their creative thoughts before material gets cut. Even longer than that, flooring retailers have constantly looked for the best visualization platforms to move merchandise, from in-store displays to local newspaper ads. In talking to architects, designers […]

Small business? Go for it!

The little, stone general store in the next town over closed down this month. What a loss. In addition to such standard fare as chicken soup and baking supplies, the store sported artisan condiments and fancy sweets as well as a little butcher shop, complete with bespoke meats, cheese and sausages. My dream was to […]

Masculinity

I see in last week’s news that our Prime Minister spouted off in MarieClaire about “toxic masculinity.” Isn’t that just like a politician, to speak as an expert on something about which he knows nothing? This current trend of hooking two such words as toxic and masculine together and then acting as if they mean […]

E-letter: Disasters fake and real

The National Post, Financial Post, last Friday on page FP4 buried a headline at the bottom of the page: “Housing bubble not as vulnerable as thought.” In addition to being cold-oatmeal writing, as a bubble is already a vulnerability in a market, the headline is just plain cowardly. It is the National Post over the […]

E-letter: Simple rule to prevent backfire

I grouse quite a bit about mass marketing. It deserves it. All it has accomplished so far, besides making a few people rich, is to focus society on its lowest common denominator. H.L. Mencken noted this phenomenon back in 1926: “No one in this world, so far as I know — and I have searched […]