Archives for April 2015

The Nunavut defence

I am writing this in magazine time. You know so much more today than I do about current events it is not even worth describing. For example, Mike Duffy’s trial is in process and all the news pundits are juiced. One even said an exoneration of Duffy could be Stephen Harper’s Waterloo. If so, I […]

Advertising: Get what you pay for

Digital marketing is like the kid on the block who is growing by leaps and bounds every time you see him. According to a new report by eMarketer, digital advertising now accounts for almost one-third of total advertising dollars spent in Canada. In 2014, mobile display advertising reached $447 million in this country. The simple […]

A broadway performance

The new Broadway series of glazed, polished porcelain tiles from Emser Tile creates a high-end, modern room look. There are four colours in the Broadway palette: Andrasay, Gracia, Paulista and Reforma. Tiles come in three sizes: 17 inches square; 12 inches by 23 inches; and 13 inches square. Veining in the tiles is striking, says […]

New and purely healthy

Mats Inc. has launched the newest addition to its Purline botanol flooring line. Purline Elements is a collection of planks and tiles with contemporary and realistic stone and wood looks. There are 26 colour options in planks, and 14 tile colour options. Purline Element is made from rapaseed, castor oil and chalk. It’s GreenGuard gold […]

A tropical ambiance

Emser Tile’s new Ambiance porcelain tile collection has a tropical feel, with five colours named Cayman, Fiji, Galapagos, Maldives and Palau. Tiles are 12 inches by 24 inches, and 3/8-inch thick. They can be used across residential, commercial and indoor/outdoor installations. www.emser.com

A new European star on the carpet

One of Interface’s newest carpet tile collections — European Union — is milled in The Netherlands and provides a distinctly modern European room look. Interface describes the European Union series as a study in simplicity. There are no patterns, the texture is subtle and the palette is a limited, monochromatic one. There are only three […]

There’s an augmented reality app for that

Preverco has launched a unique iPad application that the company says will revolutionize how customers shop for hardwood flooring. The app uses augmented reality technology. With the app, users can view their existing flooring, and substitute it virtually with Preverco flooring. Images of floor colours and textures are rendered in high resolution. The app gives […]

Eletter: Doing the math on success

I was fascinated last month by a new study on adult skills from the Organization for Economic Co-operation and Economic Development, in cooperation with the Educational Testing Service (ETS) in the U.S. According to the report, OECD Skills Outlook 2013: First Results from the Survey of Adult Skills, North Americans are not bright. In fact, […]

New ways to display mosaics

If you offer mosaic tiles from MS International in your store, the company has introduced a new display system for its mosaic tile. The updated system is adaptable for stands, tabletops and wall mounts. It showcases 90 best sellers incuding glass and stone blends; glass and metal blends; porcelain and porcelain blends; and natural stone […]

Battery pack with a punch

DeWalt’s new DCB205 Battery Pack is compatible with both its Extreme Runtime and 20V Max lines of cordless tools. The 5.0 Ah lithium ion battery pack is DeWalt’s highest-capacity pack for Extreme Runtime tools. It supplies 25 per cent more capacity than the pack’s predecessor, the DCB204 4.0 Ah battery pack, and 60 per cent […]